Raws li lub hom phiaj ntawm kev rov qab los sai sai ntawm kev sib kis, cov khoom noj khoom haus thiab cov khw muag khoom loj tau muaj cov neeg coob coob thiab muaj peev xwm noj hauv khw muag khoom.Qhov ntsugadvertising playerqhia cov khoom nrog lub tswv yim ntawm 5G thiab Internet ntawm Yam, thiab ua ke nrog kev them nyiaj mobile, QR code, blockchain, AI thiab lwm yam thev naus laus zis los txhim kho cov ntaub ntawv thiab kev sib koom ua ke ntse.Vertical advertising player tuaj yeem hu ua "tiav kov" ntawm kev tsim kho lub nroog ntse.Cov txiaj ntsig ntawm kev tshaj tawm kev lag luam yog dhau lo lus.Vertical advertising neeg uas ua ntawv yog dav siv nyob rau hauv loj supermarkets, clubs, squares, tsev so, tsoom fwv cov koom haum thiab tsev neeg.Cov ntsiab lus tshaj tawm muaj kev ua tau zoo, kev hloov kho sai sai, thiab cov ntsiab lus tuaj yeem hloov tau txhua lub sijhawm thiab nyob qhov twg.
Dab tsi yog qhov offline scenarios uas ntsugadvertising playerthov tau?Nyob rau hauv lub neej yav tom ntej, cov xwm txheej no yuav ua tiav daim ntawv thov ntawm cov neeg tshaj tawm ntsug:
1. Cov khw noj mov
Niaj hnub no, ntau lub tsev noj mov tau pib siv cov ntawv tshaj tawm ntsug los hloov cov ntawv tshaj tawm.Qhov ntsugadvertising playerua rau txoj kev tshaj tawm ntawm kev lag luam catering ntau thiab ntau qhov sib txawv, xws li kev ua si hom dab neeg, kev tshaj tawm cov yeeb yaj kiab lossis cov khoom noj khoom haus dynamic advertisements raws li lub vijtsam, muab cov duab zoo li qub yav dhau los, tuav cov neeg siv khoom lub qhov muag thiab shaping cov duab hom, thiaj li txhim kho kev ua tau zoo ntawm kev lag luam.
2. Cov khw muag khoom offline
Vim muaj kev loj hlob ntawm kev lag luam e-lag luam, cov neeg siv khoom tus cwj pwm noj, kev paub thiab kev xav kom yooj yim yog vim li cas tseem ceeb dua.Yuav ua li cas txeeb cov neeg siv khoom thiab txhim kho cov neeg siv khoom stickiness hauv kev lag luam muag khoom yog thawj qhov kev txiav txim siab.Lub khw siv cov neeg tshaj tawm ntsug kom cia cov neeg siv khoom txaus siab rau cov khoom zoo thiab xav tias cov kev pabcuam yooj yim coj los ntawm digitalization.
3. Supermarket scene
Cov khw muag khoom loj, raws li qhov chaw muaj neeg coob coob thiab muaj kev noj qab haus huv, tab tom sib tw rau cov neeg siv khoom nyiam los ntawm ntau hom kev tshaj tawm thiab kev lag luam.Vim tias ntau cov ntxaij vab tshaus offline tau siv ntau yam ntawm tib neeg lub neej, kev siv tau yooj yim thiab cov ntawv tshaj tawm yog maj mam hloov, nrog cov yeeb yuj interfaces, hloov cov khoom siv yooj yim, nplua nuj ua haujlwm, thiab cov ntxaij vab tshaus ntse ua cov khoom siv ntau tshaj plaws hauv khw muag khoom. scenes, Thaum muab kev pabcuam yooj yim thiab zoo meej rau cov neeg siv khoom lag luam, nws tseem qhib cov nyiaj tau los tshiab rau kev lag luam.
Post lub sij hawm: Feb-14-2023