Digital signage tau dhau los ua ntau dua hauv cov khw muag khoom loj los ntawm ib qho chaw niam thiab cov khw muag khoom noj mus rau cov saw loj.Txawm li cas los xij, ntau tus neeg siv khoom muaj peev xwm qhia qhov tsis txaus siab txog yuav ua li cas lawv tuaj yeem ua pov thawj tus nqi pem hauv ntej ntawm digital signage.Lawv tuaj yeem ntsuas ROI nrog cov zaub li cas?
Ntsuas ROI hauv kev muag khoom
Muaj ntau txoj hauv kev los ntsuas qhov rov qab los ntawm kev nqis peev rau cov lus pom yog tias koj tau txhais cov hom phiaj zoo xws li nce muag lossis txhawb nqa daim coupon txhiv.Thaum koj muaj cov hom phiaj no nyob rau hauv qhov chaw, koj tuaj yeem npaj tag nrho cov phiaj xwm nyob ib puag ncig lawv nrog koj lub npe digital.
"Ib lub hom phiaj tseem ceeb yuav yog kev muag khoom tag nrho, lossis kev muag khoom ntawm cov khoom tshwj xeeb (xws li cov khoom lag luam siab lossis cov khoom muag uas yuav tsum tau txav mus).Ib txoj hauv kev los ntsuas kev rov qab los ntawm kev nqis peev yuav yog los khiav cov ntsiab lus nplua nuj rau lub sijhawm teev tseg thiab ntsuas kev muag khoom dhau lub sijhawm tshwj xeeb.Kev muag khoom ROI kuj tseem yuav raug ntsuas hauv daim coupon txhiv, "Mike Tippets, VP, kev lag luam lag luam, Hughes, tau hais hauv kev xam phaj.
Rau qee lub tuam txhab, cov khoom lag luam ib txwm muaj xws li fliers tej zaum yuav tsis zoo li lawv tau ua, yog li digital signage tuaj yeem pab txhawb txhua tus neeg siv khoom paub txog cov khoom, tshwj xeeb, daim coupon, cov kev pabcuam ncaj ncees thiab lwm yam ntaub ntawv.
Food Lion, lub khw muag khoom noj ua haujlwm hauv 10 lub xeev hauv Mid-Atlantic thiab Southeastern US, pom tias nws cov flier txhua lub limtiam tsis zoo vim tias tsis yog txhua tus neeg nqa nws ncig, yog li nws pib siv digital signage, buyer thiab Hispanic Latino BRG Chair ntawm Food Lion, tau hais hauv kev xam phaj.
"Peb tau nthuav tawm cov kev daws teeb meem digital signage nyob ze li ntawm 75 feem pua ntawm peb lub khw muag khoom thoob tebchaws, feem ntau hauv peb lub tuam txhab deli / bakery.Cov paib txhawb nqa cov khoom tshwj xeeb (xws li cov khoom thawb thiab cov khoom noj raws caij nyoog), cov khoom tshwj xeeb, yuav ua li cas thiaj li tau txais cov nyiaj cheb los ntawm peb txoj haujlwm ncaj ncees thiab ntau ntxiv, "Rodriguez hais."Txij li thaum qhia txog digital signage, peb tau pom ob tus lej nce hauv kev muag khoom uas peb ntaus nqi ntau rau cov signage innovation."
Ntsuas ROI hauv kev koom tes
Muaj ntau dua rau ROI dua li kev txhawb nqa hauv kev muag khoom.Piv txwv li, nyob ntawm koj lub hom phiaj, tej zaum koj yuav xav kom koj lub npe digital los pab txhawb kev paub txog hom lag luam lossis daim npav rho nyiaj lossis kev koom tes hauv kev sib raug zoo lossis lwm yam nkaus.
"Muaj ROI ntxiv kom paub dhau qhov muag.Piv txwv li, cov khw muag khoom yuav siv digital signage los txhawb kev ncaj ncees app saws los yog ntsuas cov neeg siv khoom txaus siab rau cov khoom lossis kev txhawb nqa los ntawm kev siv QR cov lej, "Tippets tau hais.
Muaj ntau txoj hauv kev los ntsuas tag nrho kev koom tes nrog digital signage.Ib txoj hauv kev yooj yim yog nug cov neeg siv khoom txog nws hauv kev soj ntsuam cov neeg siv khoom txaus siab thiab ua tib zoo saib seb cov neeg siv khoom puas tau tham txog cov ntsiab lus digital signage hauv social media.
Rodriguez tau hais tias "Cov neeg siv khoom teb rau lub cim digital tau dhau los ua qhov zoo, nrog rau cov neeg siv khoom txaus siab ntau ntxiv hauv peb cov neeg siv khoom tshawb fawb.Cov neeg yuav khoom tsis tu ncua ua cov lus pom zoo hauv peb cov kev tshaj xov xwm, thiab rau peb cov neeg koom tes txog kev kos npe, yog li peb paub tias lawv tau ceeb toom. "
Cov khw muag khoom kuj tseem tuaj yeem siv cov thev naus laus zis ntau ntxiv los ntsuas cov neeg siv khoom kev koom tes nrog digital signage.Piv txwv li, ib lub tuam txhab tuaj yeem koom ua ke nrog lub ntsej muag lees paub thev naus laus zis txhawm rau ntes tus neeg siv khoom cov pej xeem lossis lub siab xav thaum lawv mus txog qhov pom.Lawv kuj tuaj yeem siv internet-ntawm-cov khoom beacons los soj ntsuam cov neeg siv khoom txoj hauv kev thoob plaws hauv lub khw thiab pom tias lawv saib ntev npaum li cas ntawm cov khoom.
Tippets tau hais tias cov ntaub ntawv no muaj, "cov ntaub ntawv tseem ceeb ntawm cov neeg siv khoom, cov qauv tsheb, lub sijhawm nyob, thiab kev saib xyuas.Cov ntaub ntawv ntawd kuj tseem tuaj yeem cuam tshuam nrog ntau yam xws li lub sijhawm nruab hnub lossis huab cua.Cov kev txawj ntse ua lag luam tau khaws los ntawm cov cim digital tuaj yeem qhia txog kev ua haujlwm thiab kev txiav txim siab ua lag luam kom ua tiav ROI hauv ib qho chaw lossis hla ntau qhov chaw. "
Tau kawg, nws tuaj yeem yooj yim nkag siab tag nrho cov ntaub ntawv no, uas yog vim li cas cov khw muag khoom yuav tsum nco ntsoov khaws lawv lub hom phiaj hauv siab thaum siv cov cim digital, yog li lawv paub tseeb tias yuav nrhiav dab tsi.
Post lub sij hawm: Aug-10-2021